The Britney Economy

According to Portfolio magazine, Britney Spears makes anywhere from $110 million to $120 million in the pockets of others each year—and that's when she's not even touring.


Britney means big business to everyone from paparazzi to perfume vendors .

Recent court documents suggest she's amassed a $125 million fortune and continues to rake in about $737,000 a month, or nearly $9 million a year



Britney has sold 83 million records since the release of her debut album in 1999, bringing in more than $400 million to Jive Records, her recording company.

Her tours have grossed nearly $150 million; the average take for her 265 solo shows is $583,138, according to Pollstar, which tracks touring data.

Pure Nightclub in Las Vegas reportedly sold seats at a table next to hers for $50,000 at a recent bash, and she still commands between $250,000 and $400,000 just for showing up at events.

Elizabeth Arden has sold nearly $100 million worth of its Britney perfumes—Believe, Curious, and Fantasy.

PepsiCo paid her a reported $4 million to $10 million for a short-lived ad gig.

Estimated annual take for record company, promoters, licensers, and others: $30 million to $40 million

A Britney photo garners anywhere from $250 to $100,000 or more.

The photo agency X17, which has a team trailing her 24-7, estimates that Britney accounts for 30 percent of its revenue: It sold $2.5 million worth of Britney photos in 2007 alone, including $500,000 for its exclusive Bald Britney pics. Competitor Splash News says that Britney accounts for 10 to 15 percent of its business, boosted this year by $200,000 for photos of Britney in a hot tub. All told, Britney probably makes up a full 20 percent of the paparazzi business.

Estimated average annual take: $4 million

The Media
A celebrity tabloid with Britney Spears on the cover sells 1.28 million newsstand copies, some 33 percent more than the average. Between January 2006 and July 2007, Britney was a cover subject of People, Us Weekly, In Touch, Life & Style, OK!, or Star a total of 175 times in just 78 weeks. During that period, newsstand sales of issues with her on the cover amounted to a staggering $360 million.

Britney topped the annual Yahoo Search rankings in six of the past seven years.

Estimated average annual take: $75 million

K-Fed

Nightclubs reportedly pay him about $30,000 just for appearing. And he gets $35,000 a month from Britney in spousal and child-support payments.

Estimated average annual take: $1 million



Estimated annual value of the Britney Spears economy: $110 million to $120 million

source; portfolio magazine


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